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Sean Bettsv2.0.2
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Building.

Curiosity is usually where I start. I build things I want to use, investigate questions I can’t leave alone, and make room for experiments that are simply fun.

My projects range from personal AI assistants and travel tools to research, automation and generative art. I work across the product, interface and code, exploring how an idea becomes something useful or opens up another question.

For me, hands-on work and AI strategy are inseparable. I need to use and build with AI to understand how it works, where it falls short and where it can create value. That understanding shapes my strategy, while the strategic questions shape what I explore and build next.

Featured projectIn development
sideBar on iPad with a note created by the assistant beside the conversation
Your context. Connected.

sideBar

A personal AI assistant that works with your notes, tasks, files and saved websites across iPhone, iPad, Mac and web.

Open project
research tool

Steam Hardware Watch

An agent-driven monitoring toolkit that tracks Valve hardware launch signals, compares evidence across sources and turns changes into readable reports.

April–July 2026Completed
developer tool

Apple HIG Mirror

A developer tool that turns Apple's browser-rendered Human Interface Guidelines into structured Markdown, with repeatable extraction, verification and scheduled updates.

March 2026Completed
creative experiment

Pixel Loader Lab

A small creative coding sandbox for turning an app icon into a pixelated animated loader, with a live preview and optimised GIF export.

February 2026Completed
creative experiment

Pointilism

An interactive experiment with animated dots, motion controls and image export.

December 2025Completed
research experiment

Cain’s Jawbone

An AI-assisted literary investigation into a murder mystery with 100 shuffled pages, combining clue indexing, historical research and systematic testing of possible page orders.

December 2025–January 2026Experiment
research tool

LLM Search Analysis

A research tool for comparing how AI models search the web, which sources they find and what they cite in their answers.

November 2025Completed
web app

Generative AI Explorer

An interactive guide to the generative AI landscape, bringing companies, model capabilities, pricing and benchmark results together for comparison.

May–August 2025Archived
research tool

YouTube SDG Analysis

An LLM-based analysis system that scored 2.5 million YouTube videos against an ethical media framework based on the UN Sustainable Development Goals.

January–December 2025Archived
AI prototype

AI Brand Detection

An AI prototype for detecting brands and products in video, exploring how to automate the measurement of product placement and sports sponsorship.

August–December 2024Archived
research tool

GenAI Marketing Benchmarks

A research project to assess and compare the marketing knowledge of large language models, addressing a gap in the benchmarks available at the time.

June–December 2024Archived
web app

GenAI Timeline

A timeline of GenAI developments and milestones, tracking the rapid progress in the field.

May 2024–presentOngoing
AI prototype

🐼 panda.ai

A GenAI personal assistant designed to learn from you and adapt to your unique needs. As you interact with 🐼 panda.ai, it evolves and grows, learning from your conversations, web browsing behaviour, social media activity, music preferences, and even your spending habits.

March–June 2023Completed
generative art experiment

nAnimals

An experiment in generating collections of animal artwork through code and rules, with an NFT minting and hatching experience.

October 2021Archived
social network prototype

MEMs

A social network prototype exploring how shared memories, experiences and passions could connect people.

June 2020Archived
conversational prototype

MiHNDbot

An early conversational agent for exploring mental health and neurodiversity information, built around publicly available NHS content and other online sources.

June 2019Archived