AI, the future of marketing, and leading with autism.
I speak about how AI is changing business, marketing and the internet, drawing on my work leading AI adoption and building products myself. I also share my experience of autism, leadership and mental health.
How AI is changing the way people discover information, choose brands and make decisions, and what that means for marketing and communications.
Putting AI to work
What it takes to move from experimentation to everyday use, drawing on my experience of AI adoption, product development and organisational change.
Leading with autism
My experience of being an autistic leader, what diagnosis changed for me, and what I’ve learned about leadership, working relationships and mental health.
Selected appearances
Keynote
How AI is Rewiring the Internet
Future of Brands 2026
29th April 2026 · London, UK
How AI platforms are changing the way people discover, evaluate and buy, and what brands can do to remain visible.
Talk
Leading with Autism
IAB Leadership Summit 2026
5 March 2026 · London, UK
My experience of leading with autism and the lessons it has taught me about leadership.
Panel
Advertising And Trust In The Time Of AI Panel
LEAD 2026
5 February 2026 · London, UK
Whether people can trust advertising made with AI, and what this means for brands and the advertising industry.
Keynote
Web 4.0: Building Authority
Apple Interactive Conference
24 September 2025 · San Francisco, USA
How AI agents are changing digital experiences and what it takes to build authority on AI platforms.
Keynote
The Future of Communications
Government Communications Service Learning Festival 2025
23 September 2025 · London, UK
How AI agents affect communications, search and purchasing, and practical steps to make content readable and credible to AI platforms.
Keynote
AI That Works
giffgaff AI Day
17 September 2025 · Uxbridge, UK
How AI is already used in marketing, with campaign examples, emerging opportunities and the sustainability questions they raise.
More appearances.
Showing 33 of 33 additional appearances.
Panel
19 November 2025
London, UK
Zero Click Agency Panel
Profound's Zero Click London 2025
How agencies can respond to AI search and zero-click journeys, from making brands discoverable to measuring success beyond website traffic.
Keynote
5 November 2025
London, UK
Web 4.0: Building Authority
Government Communications Service Inside Media 2025
How AI agents are changing digital experiences and what it takes to build authority on AI platforms.
Talk
5 November 2025
London, UK
Web 4.0: Building Authority
Future of Media 2025
How AI agents are changing digital experiences and what it takes to build authority on AI platforms.
Talk
8 October 2025
London, UK
Embedding AI In Your Organisation
AOP Publishing Tech Talks 2025
How publishing organisations can make AI part of their everyday processes and operations.
Panel
1 October 2025
London, UK
Managing AI Adoption & Change
Brunel x Salesforce AI Conference
The leadership decisions, experimentation and organisational change involved in adopting generative AI responsibly.
Keynote
30 September 2025
London, UK
AI: From Idea to Everyday Reality
Overbury Client Seminar
Practical uses of AI in everyday life and construction, and the opportunities emerging for the industry.
Keynote
16 September 2025
London, UK
Influence & Community in the Age of AI
Barclays Marketing Frontiers 2025
How AI platforms affect influence and community, including brand authority, zero-click journeys and synthetic consumer insights.
Podcast
21 August 2025
Virtual
Disruptive AI: Sean Betts on Agentic AI and Synthetic Data
The AI Adoption Podcast
A conversation about AI agents and synthetic data, including campaign content, simulated research panels and the implications for business and society.
Talk
24 June 2025
London, UK
Simulating Britain - AI That Thinks Like Us
Digital Marketing World Forum
How AI can be used to simulate human behaviour and reflect cultural differences.
Keynote
16 June 2025
London, UK
OMG's Approach to AI
JCDecaux Speaker Series
Omnicom Media Group’s approach to AI, including its capability priorities and roadmap.
Panel
6 June 2025
London, UK
How do agencies envision the future of AI?
Programmatic Pioneers 2025
Where agencies see opportunities for AI in digital media and programmatic advertising.
Panel
5 March 2025
London, UK
FutureWeek Forum
FutureWeek Forum 2025
A panel conversation about the future of technology and innovation.
Keynote
28 January 2025
London, UK
What is Generative AI Really?
Government Communications Service Inside Media 2025
What generative AI is and how synthetic data, creative generation and AI assistants could change marketing and communications.
Keynote
28 November 2024
London, UK
AI & Communications
Government Communications Service Inside Media 2024
How AI could change the work of government communicators.
Keynote
28 November 2024
Virtual
Generative AI for Communicators
Intellectual Property Office
What communicators need to understand about generative AI and how it could change their work.
Keynote
26 November 2024
London, UK
What is Generative AI Really?
UK Government Marketing Leaders Group Breakfast
What generative AI is and how synthetic data, creative generation and AI assistants could change marketing and communications.
Panel
13 November 2024
London, UK
AI Innovation Panel
InfoSummit London 2024
The opportunities and challenges AI presents for media and marketing.
Talk
8 November 2024
London, UK
Does AI Know More About Advertising Than You?
ISBA Procurement Conference
Findings from my generative AI marketing benchmark project, testing AI models on marketing knowledge and capabilities.
Panel
9 October 2024
London, UK
3 Big Digital Shifts That Will Change Your Media Strategy
Future of Media 2024
How changes in cookies, retail media, clean rooms and AI affect media strategy.
Talk
9 October 2024
London, UK
Does AI Know More About Advertising Than You?
Future of Media
Early findings from my tests of AI models’ marketing knowledge and what the results suggest for different marketing disciplines.
Keynote
24 September 2024
London, UK
GenAI for Communicators
Government Communications Service Learning Festival
Practical generative AI tools for communications work and developments to watch.
Podcast
5 September 2024
Virtual
Scared and Excited
Identity Architects Podcast (InfoSum)
A conversation about AI in marketing and media, covering privacy, search, personal assistants, publisher revenues, synthetic data and brand safety.
Keynote
23 May 2024
London, UK
Revolutionising Creative With AI
Programmatic Pioneers
How AI is used in creative work, including generation, dubbing, digital avatars and music, alongside the limitations and safeguards.
Panel
22 May 2024
Brighton, UK
AI & Media Innovation
Media 360
A panel discussion about AI applications in media and advertising.
Panel
14 May 2024
London, UK
Demand More From Your Data: Using AI to Drive ROI
Advertising Week Europe
How AI can help marketers use data and assess its contribution to return on investment.
Panel
17 April 2024
London, UK
Look - shiny new things! What's Revolutionary vs. What's Not?
Future of Brands 2024
Which emerging technologies offer useful opportunities for brands, and how to distinguish them from short-lived trends.
Panel
26 March 2024
London, UK
AI and the Future of Communications
Barclays New Perspectives
What AI means for communications and audience engagement, including examples of its use at Barclays.
Panel
28 February 2024
London, UK
Generative AI: Disrupting Advertising
Generative AI for Marketing Summit
How generative AI affects advertising, including personalised creative, media buying and the risks around bias and quality.
Keynote
28 November 2023
Virtual
AI & The Future of Marketing
Middlesex University
What AI and generative AI are, why progress has accelerated and what this means for marketing.
Keynote
14 November 2023
London, UK
AI Strategy & Innovation
LinkedIn EMEA Leadership Team
AI strategy and innovation in a keynote for LinkedIn’s EMEA leadership team.
Keynote
19 October 2023
London, UK
AI & the Future of Marketing
Barclays Marketing Frontiers
How AI is changing marketing strategy and the work involved in delivering it.
Talk
1 October 2023
London, UK
Generative AI's Impact on Marketing, Security, and Privacy
CHEQ Executive Breakfast Briefing
The opportunities and risks generative AI creates for marketing, security and privacy.
Panel
15 June 2023
London, UK
Unlocking AI: Secrets and Strategies Revealed
Guardian Marketing Conference
AI strategies and their implications for marketing professionals.
