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GenAI Marketing Benchmarks
Overview
GitHub Project
DATE: June 2024 onwards
DESCRIPTION: Developing comprehensive benchmarks to assess the marketing knowledge and capabilities of large language models.
Technologies Used
Python, SQLite, OpenAI API, Anthropic API, Google AI API, Together AI, AI Harness, pandas, matplotlib, Flask.Key Features
- Comprehensive marketing knowledge assessment
- Comparative analysis of different LLMs
- Customizable benchmarking criteria
- Multiple-choice question database
- Automated testing across various LLMs
Challenges and Solutions
Creating a diverse and representative set of marketing questions that cover various aspects and difficulty levels. Ensuring the integrity of the benchmark by preventing the questions from being included in future LLM training datasets.
Future Improvements
Expand the question database, integrate with more LLMs as they become available, and develop phases for testing marketing understanding and capabilities.